Shop Taylor Swift's $35 Beanie and 13 Other Super Bowl Outfits Inspired by the Star
:upscale()/2024/09/10/653/n/1922564/945d089d66e05a9e16a4e0.46647595_.jpg)
We don't know about you, but we're currently in our football era — and it's all thanks to Taylor Swift. Ever since the pop superstar made her surprise appearance at that fateful Sunday Night Football game last year, we've found ourselves hyper-focused on the football season more than ever before.
Sure, the games themselves are entertaining — when you've got generational talents (and TikTok-loved players) like Patrick Mahomes and Joe Burrow all in the league, you can bet some pretty high-stakes showdowns will take place. But perhaps even better than who's playing on the field is who's showing up and showing out in the stands — especially when the talent is Ms. Swift herself.
The 2025 Super Bowl is set to take place this Sunday, Feb. 9, at the Caesars Superdome in New Orleans; the Kansas City Chiefs will face off against the Philadelphia Eagles, marking the second time in three years that the two NFL teams have competed against one another for the championship title. The Super Bowl matchup will feature some of the league's most prominent stars, including none other than Swift's boyfriend, three-time Super Bowl-winner and tight end Travis Kelce. And with Swift's attendance for the game seemingly confirmed to People by Kelce's brother, Jason, NFL fans (and Swifties alike) have even more to get excited about.
The musician's presence became a fixture at NFL games last season. From creating touchdown-celebration handshakes with Brittany Mahomes to chatting up Donna Kelce with a vodka cranberry cocktail in hand, Swift appears to be leaning all the way into her WAG era — and inspiring a whole new legion of fans to obsess over the game (or at least tune in to see what she's wearing). Whether you're a dedicated NFL viewer looking to embrace the Swift x NFL crossover or simply a loyal Swiftie hoping to love the sport just as much as the singer, you can conquer the upcoming Super Bowl LIX in style with these game day outfits — all of which are inspired by Taylor Swift's outfits, no less.
From her favorite red lipstick to logo sweaters with "NFL (Taylor's Version)" printed across the front and other stylish football outfits that play into this iconic crossover between sports and pop culture, here's what to wear to wear to a football game with a Swiftie-inspired twist.
:upscale()/2025/02/05/745/n/1922564/2db82ce567a39778d74d68.73749277_Screenshot_2.png)
"Chiefs Red" Tights
Caldezonia 50 Denier Total Comfort Soft Touch Tights ($15)
In one of her most recent (and most "Reputation"-coded) football outfits, Swift sported these red tights with a pleated mini skirt, oversized logo hoodie, and a black Louis Vuitton beanie to match. The ensemble felt like a callback to the grunge, Y2K themes seen throughout the pop star's snake era — but with a loud-luxury twist.
:extract_cover():upscale():fill(ffffff)/2025/02/05/745/n/1922564/2db82ce567a39778d74d68.73749277_Screenshot_2.png)
:upscale()/2025/02/05/736/n/1922564/9a37cc3c67a3948e6fecb8.44658432_Screenshot_2.png)
An Eras Tour Sweatshirt Dupe
Travis Kelce x The Eras Tour Sweatshirt ($16, originally $18)
If you weren't able to get your hands on an Eras Tour sweatshirt or that famed blue crewneck from one of her shows, this Kelce-inspired top might be the next best alternative. The sweatshirt plays off of the multicolored Eras Tour logo and swaps all images of the superstar musician with that of the tight end.
:extract_cover():upscale():fill(ffffff)/2025/02/05/736/n/1922564/9a37cc3c67a3948e6fecb8.44658432_Screenshot_2.png)
:upscale()/2024/09/05/854/n/1922564/9a77fcf866da06ed59d915.48715545_Screen_Shot_.png)
A Kansas City Chiefs Shirt
"In My Chiefs Era" Shirt ($17, originally $29)
OK, so maybe you're not quite ready to declare yourself a bona-fide Kansas City Chiefs fan just yet — we totally get it. In the meantime, you can still show your support for Swift's new favorite football team with this cute T-shirt — featuring a fun friendship bracelet design.
:extract_cover():upscale():fill(ffffff)/2024/09/05/854/n/1922564/9a77fcf866da06ed59d915.48715545_Screen_Shot_.png)
:upscale()/2024/09/05/854/n/1922564/c19c986866da06ecd4f966.71360376_Screen_Shot_.png)
A Crewneck Sweatshirt
"'Tis the Damn Season" Crewneck Sweatshirt ($20, originally $50)
Many of Swift's songs and lyrics have taken on a whole new meaning since she struck up a romance with her tight end boyfriend — including her soft rock hit on "Evermore" titled "'Tis the Damn Season." We thought this was about the holidays all along, but hey — who says it can't work for football season, too?
:extract_cover():upscale():fill(ffffff)/2024/09/05/854/n/1922564/c19c986866da06ecd4f966.71360376_Screen_Shot_.png)
:upscale()/2024/09/05/854/n/1922564/f286b63c66da06eb3604b1.09821416_Screen_Shot_.png)
A Funny T-Shirt
"Go Taylor's Boyfriend" Football Fan 87 T-Shirt ($23)
Loving him was (Chiefs) red, and with this funny team T-shirt, you can put your love for Swift and her beau on full display. The unisex tee features the Kansas City Chiefs' iconic red and gold coloring with a cheeky print to match.
:extract_cover():upscale():fill(ffffff)/2024/09/05/854/n/1922564/f286b63c66da06eb3604b1.09821416_Screen_Shot_.png)
:upscale()/2024/01/29/902/n/1922564/5201849ffcd87e00_netimgAAN80k.png)
Taylor Swift's Red Lipstick
MAC Ruby Woo Matte Lipstick ($23)
Nothing pays homage to Taylor quite like a statement red lip, and this vibrant shade from MAC is reportedly one of her favorites — she even detailed her love for the lipstick in an interview with People back in 2015. Swift's affinity with red lips has been well-documented throughout her career, as well as at the many NFL games she's attended. After she joined Kelce on the field following his AFC Championship win, their PDA-ensued and Twitter was abuzz speculating what smudge-proof lipstick she was wearing.
:extract_cover():upscale():fill(ffffff)/2024/01/29/902/n/1922564/5201849ffcd87e00_netimgAAN80k.png)
:upscale()/2024/09/05/854/n/1922564/c23f1f1166da06eab7fd57.83198998_Screen_Shot_.png)
A Football Sweatshirt
Taylor's Version Football Sweatshirt ($23)
Love it or hate it, Swift's star power is so massive, it's literally infiltrated the entire NFL. Every broadcast pans over to her regularly to capture her reactions, and even sports commentators can't help but squeeze her song lyrics into their game-day recaps. We're truly living in the NFL (Taylor's Version) era, and this cozy sweatshirt commemorates the unique season perfectly.
:extract_cover():upscale():fill(ffffff)/2024/09/05/854/n/1922564/c23f1f1166da06eab7fd57.83198998_Screen_Shot_.png)
:upscale()/2025/02/05/736/n/1922564/9cf7ff0967a3948dd434e2.13016542_Screenshot_2.png)
A Commemorative Sweater
"Karma Is the Guy on the Chiefs" Comfort Sweatshirt ($25, originally $50)
When Swift said that her and karma "really do vibe like that," she wasn't kidding. After adorably switching the lyrics while performing "Karma" at a show in Argentina (and in front of Kelce no less), Chiefs fans and Swifties alike have made "Karma is the guy on the Chiefs" an unofficial chant. Now, you can celebrate the moment even more with this cozy sweatshirt.
:extract_cover():upscale():fill(ffffff)/2025/02/05/736/n/1922564/9cf7ff0967a3948dd434e2.13016542_Screenshot_2.png)
:upscale()/2025/01/15/781/n/1922564/58cf296f6787f4078034d7.11587378_Screenshot_2.png)
A Crochet Beanie
Kut the Knit Crochet Beanie ($35)
Swift showed up to a Chiefs game last season donning this cozy knit accessory, which doubles as the perfect cold-weather style for any future playoff games. The beanie is handmade, with an acrylic yarn composition and a number detailing that's customizable — with #87 (Kelce's number) being the default.
:extract_cover():upscale():fill(ffffff)/2025/01/15/781/n/44344577/shopWT7MKw.jpg)
:upscale()/2024/09/05/854/n/1922564/7881835266da06ec3e1873.73835340_Screen_Shot_.png)
A Themed Shirt
"She Had A Marvelous Time Ruining Everything" Shirt ($37)
If you are new to football and admittedly more enthralled with the love story brewing between Kelce and Swift than the actual game (sorry dads, Brads, and Chads!), consider making your feelings clear with this funny graphic T-shirt from Etsy, which features an eerily relevant lyric from Swift's song, "The Last Great American Dynasty" — and a nod to all the angry (read: ridiculous) football fans.
:extract_cover():upscale():fill(ffffff)/2024/09/05/854/n/1922564/7881835266da06ec3e1873.73835340_Screen_Shot_.png)
:upscale()/2023/10/24/973/n/1922564/98e6457a7e6ac470_netimgBxPyV2.png)
A Friendship Bracelet
Little Words Project Custom Waterproof Gold Bracelet ($45)
Much of Kelce and Swift's love story seems to revolve around friendship bracelets — or rather the one that the football star attempted to (read: maybe succeeded?) give to the singer at her Kansas City Eras Tour stop in July 2024. Since then, Swift herself has been spotted wearing cute friendship bracelets, including one with Kelce's jersey number on it.
:extract_cover():upscale():fill(ffffff)/2023/10/24/973/n/1922564/98e6457a7e6ac470_netimgBxPyV2.png)
:upscale()/2025/01/15/736/n/1922564/60c0f2166787e509754257.21993137_Screenshot_2.png)
A Kansas City Chiefs T-Shirt Dress
NFL x Kansas City Chiefs Starter Red Slap Shot 3/4 Sleeve Sneaker Dress ($75)
Throw this oversize T-shirt dress on with some knee-high boots and a statement handbag, and you'll look the part of an NFL WAG in no time.
:extract_cover():upscale():fill(ffffff)/2025/01/15/736/n/1922564/60c0f2166787e509754257.21993137_Screenshot_2.png)
:upscale()/2025/01/15/736/n/1922564/a931efd66787e509d45808.74849040_Screenshot_2.png)
A Team Sweater
NFL by Abercrombie LuxeLoft V-Neck Sweater ($100)
If you plan on attending any one of the NFL's upcoming playoff games in person, you're likely to encounter some chilly weather; sadly we all can't snuggle up in a suite like Swift. Prep a warm game day outfit to wear for the occasion, and shop cozy sweaters through the NFL by Abercrombie collection — just like this plush piece.
:extract_cover():upscale():fill(ffffff)/2025/01/15/736/n/1922564/a931efd66787e509d45808.74849040_Screenshot_2.png)
:upscale()/2025/01/15/736/n/1922564/359e1e016787e509157625.40387640_Screenshot_2.png)
A Team Puffer Jacket
Off Season x NFL Player Puffer Jacket ($395)
Among the best Taylor Swift game day outfits, the puffer jacket she wore last season — which was made by fashion designer and fellow WAG, Kristin Juszczyk — is undoubtedly one of our favorites. Better yet: you can now shop a similar design of the winter coat via Juszczyk's new sports apparel brand, Off Season.
:extract_cover():upscale():fill(ffffff)/2025/01/15/736/n/1922564/359e1e016787e509157625.40387640_Screenshot_2.png)
:upscale()/2024/09/05/855/n/1922564/96257a012d8b5770_Commerce_Mini_Bio_Slides.png)
Kyley Warren (she/her) is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.