20 Best Beauty Launches of February, According to Editors

Ilia Barrier Build Skin Protectant Cream ($64)

"This winter has been particularly tough for my skin (and me, mentally, but let's just stick to skin right now). I've been so dry, so I'm seeking all of the moisture-packed products I can get my hands on. Enter: the new Ilia Barrier Build Skin Protectant Cream. I got my hands on this jar about a month ago and I've already used it to the last drop. The smooth, comforting cream leaves my skin feeling hydrated and soft but never greasy. You can use it morning or night, as it wears beautifully under makeup." — Jessica Harrington, senior beauty editor

Éminence Mango Exfoliating Enzyme Masque ($67)

"I'm a mask girl through and through, and in between professional facial appointments, I love giving myself mini treatments at home. The Éminence Mango Exfoliating Enzyme Masque has been my newest favorite since I first tried it. It's gentle enough to use on my sensitive, acne-prone skin, but I feel a major difference after one use and it always leaves my skin ultra-bright." — Renee Rodriguez, staff writer and social producer

E.lf. Cosmetics Suntouchable Invisi-Stick SPF 50 ($14)

"I love (love, love) a sunscreen stick — and bonus points if it's clear, like this Suntouchable Invisi-Stick SPF 50 from E.lf. The ease of application is unbeatable, making it my go-to for reapplying on the go, beach days (because rubbing in SPF with sandy hands is the worst), and ensuring my face is fully covered at all times. I've caught my husband stealing it a few times because he's also a fan." — JH

Sisley Paris Sensitive Skin Soothing Care ($240)

"Whenever I go outside in the cold, my cheeks turn the color of a tomato and despite what my husband says, I can confirm it's decidedly not cute. I've been incorporating the Sisley Paris Sensitive Skin Soothing Care into my nighttime routine — after cleansing and applying my exfoliants but before moisturizer — in an effort to fortify my skin barrier and decrease my sensitivity to the elements. The creamy, milky-like serum is formulated with golden seaweed extract for redness, Japanese lily to boost skin's resiliency, and shea butter for hydration." — JH

Lancer Ultra Rich Barrier Cream ($110)

"Remember what I was saying about stocking up on all of the moisturizing products I could get? Well, as soon as I finished my last moisturizer, I dove into the new Lancer Ultra Rich Barrier Cream. The thick, ceramide-packed cream danishes dry patches and dullness, leaving my skin feeling dewy and supple. I've used it morning and night with no issues, but prefer to slather it all over my face right before bed so I wake up glowing." — JH

R.e.m. Dreamglow Highlight Serum ($26)

"I've recently become obsessed with serums, and the new Dreamglow Highlight Serum from R.e.m. was exactly what my collection has been missing. Not only is it extremely moisturizing thanks to ingredients like hyaluronic acid, but it also has this unexplainable glow on my complexion. It does come in three other shades, but I instantly fell in love with Honeypot's bronzy sheen. If you ever need to do quick, natural-looking makeup, the Dreamglow Serum is the best option." — Naomi Parris, part-time assistant beauty editor

Read our full review.

Lancôme Lash Idôle Flutter Extension Lengthening Mascara ($30)

"If you bottled up the 'clean girl' lash look, you'd get the Lash Idôle Flutter Extension Lengthening Mascara from Lancôme. This lengthening mascara gives lashes an airy, elongated look sans any clumps or flakes. The brush is long and skinny, with short rubber bristles that coat lashes in black pigment without weighing them down. I also love that it doesn't smudge or run, but it washes off fairly easily with an oil-based cleanser at night." — JH

Ciele Glow and Protect SPF 50 Liquid Highlighter ($34)

"I'm obsessed with products that do double duty, and this Ciele SPF Highlighter is no exception. Not only does it give me an amazing glow that brightens my skin instantly, but it also protects me from the sun. I like applying it underneath my eyes prior to putting on concealer for an extra bright look." — RR

Haus Labs By Lady Gaga B Structural Volumizing and Lengthening Mascara ($29)

"When I want to bolster up my lashes, I reach for the B Structural Volumizing and Lengthening Mascara from Lady Gaga's Haus Labs. The fluffy brush grabs each lash, coating it with a special polypeptide formula that thickens and lengthens. I love that I can layer it on without getting a clumpy mess and how it makes my lashes look fluffy and doll-like." — JH

Rhode Peptide Lip Shape ($24)

"The actual product is a bit larger and has a more rounded shape than a traditional lip pencil. The texture is also a little creamier and thicker, which made applying it to my lips extremely easy. It reminded me more of a lip crayon than a pencil, but it still had great definition." — RR

Read our full review.

Benefit Bad Gal Bounce Mascara ($30)

"My first reason for loving this formula: zero fallout. Even through tears of laughter on a recent first date (yes, there will be a second!), this mascara managed to stay in place for an entire night.
An honorable mention goes to the dual-sided brush, which makes coating and then separating my lashes a breeze. I also saw a lot of length with this formula, as well." — RR

Read our full review.

Naturium Urea Body Serum ($22)

"In the cold months, I'm all about layering skin-care products, and that includes the things I put on my body. I'm obsessed with Naturium's body lotion, but my skin has been on another level ever since I started layering with this body serum. It makes my skin so soft and smooth, and I'm not kidding when I say I've gotten tons of compliments from everyone, from my best friend to dates, regarding how amazing my skin feels." — RR

Nécessaire The Deodorant ($22)

"I recently fell in love with the Nécessaire body wash and body lotion in the eucalyptus scent, so when I heard the brand was coming out with a deodorant I knew I needed to test it out. Not only does it smell amazing, but it also leaves me feeling fresh and clean all day long. I've had a hard time with aluminum-free deodorants, but this one works like magic." — RR

Dolce Glow Lip Butter ($18)

"Anyone who knows me knows I'm a freak when it comes to lip products. I can tell after just one use if a product is going to make it into my permanent rotation, and the Dolce Glow Lip Butter absolutely checks all of my boxes. It's hydrating, the vanilla flavor is amazing, and it isn't too sticky. I honestly need one for every purse I own." — RR

Crown Affair The Hydrating Shampoo ($38)

"The Crown Affair just launched a new hydrating shampoo and conditioner, and after just one use, I was completely sold. I have fine, dry hair that's also damaged from lightening it too much, but this shampoo has honestly been a game-changer. It isn't too heavy, so it doesn't weigh my hair down, but it leaves my scalp feeling ultra clean and my ends feeling hydrated." — RR

Gisou Honey Gloss Hair Mask. ($42)

"What I found most impressive about this mask was the difference it made in my hair after just one use. Every time I use it, my hair looks shiny and feels soft, which is always the goal. I love instant gratification (which is probably why I only shop at places with fast shipping), and this mask definitely scratched that itch." — RR

Read our full review.

Eilish Your Turn Eau de Parfum ($90)

"Frankly, whatever the illustriously cool Billie Eilish is having, I want it tenfold. If that means buying a die-shaped fragrance with her name on it (the latest eau de parfum in her growing collection) and embarrassing myself with a rendition 'Birds of a Feather' at karaoke, so be it. At least I'll smell like a woody, wintery paradise — made up of juicy peach, rich sandalwood, and warm musks — in the process." — Kelsey Castañon, senior content director

Henry Rose Dave Eau De Parfum ($120)

"I know, I know, who needs yet another vanilla fragrance? Right? Wrong. Trust me when I say, I've tested plenty of vanilla scents, and this one is anything but boring. It's mixed with floral and citrusy scents that give it a twist you'd never expect. Plus, the fragrance lasts for hours, and I swear it will have people stopping you in the street just to ask what you're wearing." — RR

Carriére Fréres Winter Flower Candle ($85)

"I may not be one of those people who leave my Christmas tree up until the end of January, but I do like to keep my home filled with holiday candles for as long as possible. Around February, I transition to wintery scents, and this year, the first one I lit was the Carriére Fréres Winter Flower Candle. It's a cross between a woody and a floral scent, with robust notes of cinnamon, white flowers, cashmere wood, honey, and leather. The result is soft and slightly smoky — it's amazing." — JH

Quip Ultra Next Generation Smart Sonic Electric Toothbrush ($100)

"You know you're getting old when a new toothbrush brings you joy, but I'm not afraid to say I'm obsessed with my new Ultra Next Generation Smart Sonic Electric Toothbrush from Quip. I've been a long-time fan of the brand and credit it (and the fact that I floss daily) for the stellar rating I get from my dentist during my six-month check-ups. This newest brush, however, is even better than the last. Key features I love include the vibration brush head that really gets my teeth clean, the rechargeable base, the sleek (dare I say chic) design, and the pressure sensor that keeps you from brushing too hard. I also love that it has a built-in timer that buzzes to tell you when it's time to switch sides and automatically shuts off when you're finished." — JH

Renee Rodriguez (she/her) is a staff writer and social producer for PS. She writes across all verticals, but her main areas of expertise focus on fashion and beauty content with an emphasis on reviews and editor experiments. She also produces social content for the PS TikTok and Instagram accounts.