The Best Sex Toys of 2025, According to Sex Experts

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If you're looking to take your pleasure game to the next level, there's no better time to invest in a new sex toy than now. With so many products out there on the market, you can absolutely find the best sex toy that caters to your specific wants and needs, regardless of your gender and sexual orientation.

For example, if you want to find an anal sex toy, you have the option to go with anal beads, butt plugs, or anything with a flared base, which all offer different sensations. If you want the best sex toy that will stimulate your clitoris, you can go for a simple bullet vibrator or opt for something a little bit more intense, like an oral sex toy. And if you want something that offers both external and internal stimulation, you can try a rabbit vibrator.

But of course, we understand if you haven't tried any of the options above or if you simply don't know where to start. Good news for you, that's where we come in.

Whether it's your first time buying a sex toy or you're looking for a new vibrator to add to your bedside drawer, we've curated a list of the best sex toys on the market, according to sex experts. From dildos to G-spot vibrators to clit suckers and more, our product recommendations include a diverse range of options that you'll love whether you're an experienced masturbator or not.

According to our experts, here are some of the best sex toys to shop in 2025. Enjoy!


Experts Featured in This Article

Jessica O'Reilly, PhD, is a sex and relationship expert at sex toy brands Womanizer and We-Vibe."

Sasha Andrews, is a sex expert at HerahHaven.ai, an AI erotica site.

Carol Queen, PhD, is an author, educator, and the staff sexologist for sex-toy retailer Good Vibes.

Nicole Moore is a relationship therapist and founder of the "Love Works Method," a program that has helped people find lasting love fast.

Marla Renee Stewart is a sex expert for Lovers and co-author of "The Ultimate Guide to Seduction and Foreplay."

Tyomi Morgan is a certified sexologist, pleasure coach, and the creator of The Cowgirl Workout, a workout that helps people feel more confident in the cowgirl sex position.

Suzannah Weiss is a sex expert and the resident sexologist for Biird, a female-led pleasure brand. She is also the author of "Subjectified: Becoming a Sexual Subject."


01
The Best Clit Sucker
Amazon

The Best Clit Sucker

Womanizer Next Clitoral Stimulator ($219)

If you hate the sound of oral sex, the Womanizer Next Clitoral Stimulator may be the best, new sex toy option for you. According to one PS contributor, "it's exceptionally quiet." In her review, she also added that its innovative 3D Pleasure Air Technology, which provides slower pulsations for a "deeper and more sensual feeling," was technology that led to her orgasm. (Read her full Womanizer Next Clitoral Stimulator review here.)

The Womanizer Next is also expert-approved. In fact, sex and relationship expert Jessica O'Reilly, PhD, calls the sex toy an "orgasm machine." According to her, you can expect a "deep and rich sensation" when using this toy. "The added Climax Control function allows users to regulate the speed, intensity, and depth of airwaves, which helps you build toward more intense orgasms at your own pace," she adds.

02
The Best Rabbit Vibrator
amazon.com

The Best Rabbit Vibrator

We-Vibe Nova 2 Rechargeable Rabbit Vibrator ($149)

Rabbit sex toys are notoriously known as being one of the most popular options on the market. Just like other rabbit vibrators, We-Vibe's Nova 2 offers dual stimulation for both internal and external pleasure. But unlike other rabbit vibrators on the market, the Nova 2 allows you to connect to the We-Connect app, which lets you control the toy from anywhere in the world. "With customizable settings and app connectivity, you can personalize the experience making it a truly memorable moment," sex expert Sasha Andrews says.

03
The Best Wand Vibrator
goodvibes.com

The Best Wand Vibrator

Magic Wand Rechargeable ($140)

The Magic Wand is a cult-favorite loved by many, including Heidi Klum. On a "Call Her Daddy" podcast episode, Klum boldly proclaimed it to be her favorite sex toy. And according to Brittany Beringer-Tobing, a PS contributor who reviewed the Magic Wand herself, "Heidi Klum has exceptional taste."

After using the sex toy both with a partner and by herself, she understood the hype. "Not only did my orgasm come so naturally when I used it with my partner, but it came quicker than I ever thought was possible," she said. (Read the full Magic Wand review here.)

Sexologist Carol Queen, PhD, agrees. "The day hasn't dawned yet when some other toy outdates this classic. Its large head, flexible neck, and its strong vibrations have put orgasm in reach for countless seekers," Dr. Queen says.

04
The Best Clitoral Stimulator
lelo.com

The Best Clitoral Stimulator

LELO Sona 2 Cruise ($119, originally $149)

This sex toy uses SenSonic technology to stimulate more of the clitoris than ever before. It makes unique pulsations constant during use, so when it's pressed hard against the body, extra power is unleashed for an intense, deep release.

"What I love about this toy is that it provides indirect stimulation using sonic pulses, so it's perfect for those who are extra sensitive, but it's also amazing for those who feel normal vibrators just don't cut it," relationship therapist Nicole Moore says. "The orgasms that this toy provides are so deeply satisfying and intense — it's that good!"

05
The Best Bullet Vibrator
loversstores.com

The Best Bullet Vibrator

Playboy Pleasure Bunny Bunch Bullet Vibrator ($64)

Bigger is not always better. Sometimes, even the smallest bullet vibrators can pack the most punch – like the Playboy Pleasure Bunny Bunch bullet vibrator. Offering seven vibration speeds and rhythms, the toy is small but mighty. Sexologist Marla Renee Stewart particularly loves it because of its soft-to-the-touch silicone material. "It has a squishy feel which provides a unique and enjoyable sensation," she says. Additionally, "the lipstick tip is ideal for targeted vibrations on the clitoris," she adds.

06
The Best Suction Vibrator
us.satisfyer.com

The Best Suction Vibrator

Satisfyer High Fashion ($130)

"This is the queen of suction toys," certified sexologist Tyomi Morgan says. "It can produce a quick orgasm for anyone who enjoys back-to-back orgasms." Made from a high-quality brushed aluminum (so it looks as good as it feels), this sex toy is the clit sucker you've been waiting for. With 11 pressure wave intensities and 10 vibration programs, promise, you'll have no problem loving this sex toy.

07
The Best G-Spot Vibrator
loversstores.com

The Best G-Spot Vibrator

Playboy Pleasure Aurelie G-Spot Tickler Vibrator ($84)

This G-spot vibrator is one of the best new sex toys of 2025. Offering nine vibrating speeds and rhythms (from two separate motors), this sex toy is a great option for your next masturbation session. "I love how the rose gold tickler at mid-shaft is petite and thin, so it can deliver precise vibrations to the G-Spot, which makes Aurelie a great choice for those looking to squirt," Stewart says.

08
The Best Sex Toy For Strengthening Your Pelvic Floor
biird.co

The Best Sex Toy For Strengthening Your Pelvic Floor

Biird Yonii Eggs ($60)

Want to improve your sexual health? Start by strengthening your pelvic floor. "This set of yoni eggs is designed to help strengthen your pelvic floor, which can lead to stronger and easier orgasms and prevent pain during sex and urinary incontinence," sex expert Suzannah Weiss says. "The silicone holders make them easy to insert and take out, and the rose quartz is not only beautiful but also is non-porous, so it's safe for your body."

09
The Best Glass Dildo
glastoy.com

The Best Glass Dildo

Gläs Mr. Swirly Glass Dildo ($27, originally $36)

According to Morgan, this dildo is "perfect" for masturbators who enjoy internal pleasure. Made out of 100 percent Borosilicate glass, this dildo is non-porous, hypoallergenic, and super easy to clean. Whether you use it to explore temperature play or to make your masturbation sessions better, Morgan highly recommends it for exploring vaginal orgasms.

10
The Best Couples' Sex Toy
babeland.com

The Best Couples' Sex Toy

We-Vibe Chorus ($209)

Hands-free and wearable, this sex toy is one of our favorite couples' sex toys. Why? Just like the other We-Vibe sex toy on this list, it pairs with the We-Connect app, so it can be controlled by anyone from anywhere in the world. (Yes, I'm looking at all of you in long-distance relationships trying to keep things spicy.)

11
The Best Vibrating Butt Plug
goodvibes.com

The Best Vibrating Butt Plug

Je Joue Vesta Vibrating Plug ($112)

Butt plugs are a great way to explore anal sex, but what sets this one apart from other vibrating butt plugs on the market? Its shape and vibrations. "The Je Joue Vesta Vibrating Plus has a nice, very smooth shape with an extra-smooth silicone exterior," Dr. Queen says. "But I especially think its low-frequency vibrations, which are more rumbly than buzzy, will please many users."

12
The Best Cone Sex Toy
Tantus

The Best Cone Sex Toy

Tantus Inner Band Trainer ($67)

Cones are a new type of sex toy that may soon become your next obsession. This inner band trainer cone from Tantus was designed to make users feel full and satisfied. Made of premium silicone, it's the perfect toy for people who enjoy anal or vaginal penetration.

13
The Best Smart Vibrator
lioness.io

The Best Smart Vibrator

Lioness Smart Vibrator ($229)

The Lioness Smart Vibrator is one of the best new sex toys on the market. As the first of its kind smart vibrator, it tracks your orgasm via AI, precision sensors, and biofeedback. (Think of it like a Fitbit for your sex life.) According to one PS contributor who tried this sex toy, it was "both pleasurable and informative." Read the full Lioness Smart Vibrator review here.


Taylor Andrews (she/her) is the balance editor at PS, specializing in topics relating to sex, relationships, dating, sexual health, mental health, travel, and more. With seven years of editorial experience, Taylor has a strong background in content creation and storytelling. Prior to joining PS in 2021, she worked at Cosmopolitan.